The blinds and shade industry is relatively old, staid, inefficient and not consumer-friendly. Consumers in search of blinds are often forced to shop numerous mom-and-pop shops in order to find the right product. And they are forced to look through small sample books to find the right styles and colors. Many with the income, often turn to designers to help them navigate through this purchasing process. Then, after making their selection and placing their orders, consumers are forced to wait many weeks as the order makes its way through a labyrinth of fabricators and manufacturers and then back to the retailers. In addition to being time consuming and error-prone, this multi-tier distribution channel is inefficient and the customer ends up paying a higher price for products.

Blinds To Go is fast changing this paradigm and winning over customers in every market it enters.