PPC Analyst is key member of digital marketing team responsible for helping manage and direct the paid search campaigns in support of BTG’s overall marking program.  He/she will be expected to directly manage inhouse campaigns to help guide and direct third-party programs. The PPC Analyst will help establish and evolve strategies, campaigns, KPI’s to maximize paid search ad spend.  Must be hands-on, analytical, and possess high intellectual curiosity to thrive in this role. He/she must be a self-motivated driver of results who likes to constantly review search performance, perform A/B testing to drive growth and sales.

QUALIFICATIONS:

• BS/BA for accredited university
• Passion for Search and internet marketing.
• 3+ year experience in paid search and search engine marketing
• Experience with website analysis using a variety of analytics tools including Google Analytics
• Experience working with popular paid search ad platforms (Google AdWords, Yahoo, Bing).
• High intellectual curiosity and ability to think creatively, and identify and resolve problems.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.
• Natural leadership skills 

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