Digital Marketing Director

The Digital Marketing Director is responsible for driving and managing the digital marketing effort to support the retail, at-home, and e-commerce business units. He/she is responsible for developing and executing a comprehensive strategy that builds new customers and drives sales across all channels. He/she must have keen insight of BTG business and brand strategy and be able to balance short-term results with long-term brand positioning.  Digital Marketing Director must be a hands-on manager, an astute analyst, and a good strategist. He/she must have relevant experience in a multi-location retail or service business.


  • Bachelor degree in marketing, economics, mathematics, statistics, sciences or engineering
  • 7+ years experience in digital marketing in retail, consumer product/service, consultingbusiness
  • Multi-channel marketing experience
  • Experience with SEO, PPC, content marketing, paid search and social marketing
  • 3+years management experience
  • Working knowledge of database marketing, email marketing, statistical analysis
  • Strong analytical, problem-solving, data manipulation and planning skills
  • Strong computer skills including (Excel, Google Analytics, relational databases)
  • Entrepreneurial, hands-on, and able to work independently
  • High level of self-motivation and intellectual curiosity
  • Good oral and written communication skills


  • Direct and a manage digital marketing team and all direct marketing activities
  • Directly manage e-commerce analyst and social media coordinator
  • Manage direct marketing budget
  • Optimize marketing campaign forthe online marketing
  • Responsible for developing and optimizing a digital marketing calendar to support promotional calendar
  • Lead effort to measure, analysis and attribute marketing spend to traffic and sales
  • Use SEO and SEM to drive organic and overall website traffic
  • Direct and manage all social media efforts with the goal of developing brand ambassadors, brand influencers and indirect referrals
  • Monitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand online
  • Work with other marketing managers to develop and sustain a culture that values analytical problem solving, collaboration and accountability
  • Led effort to analyze marketing metrics to identify cause-effect relationships and suggest ways to utilize these insights in new campaigns
  • Work with other marketing managers to develop and implement marketing campaigns that drive traffic and sales
  • Work with the creative team to create digital marketing content
  • Work with marketing managers to design consumer research that offers insight into customer behavior and recommend programs that attract new customers

Blinds To Go® provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.