Email Marketing Specialist is key member of digital marketing team responsible for developing, managing, and optimizing email program that supports BTG’s omni-channel marketing effort. He/she will be expected to help create an email marketing strategy, KPI’s, content and launch and analyze campaigns. Email Marketing Specialist must be analytical, hands-on and able to work independently. He/she must be a self-motivated driver of results who likes to constantly review campaign performance and A/B testing new campaigns constantly to drive growth and sales.

Key Responsibilities

• Lead email marketing process – build out the email marketing program and automations
• Build and run email marketing campaigns end-to-end, managing email databases
• Design and implement direct email marketing campaigns
• Proofread all emails to ensure they are on brand and are accurate
• Test all campaigns to ensure they are mobile friendly and formatting is accurate
• Drive traffic, leads and sales through email campaigns
• Identify target audience and grow email list
• Automate drip email campaigns for abandoned cart users and customers.
• Create new email databases for lead generation and utilize our current lead database to retarget clients
• Upgrade email templates using graphics, personalization and advanced features
• Analyze campaign performance and implement improvements
• Ensure emails follow industry policies, best practices and compliance with all laws and regulations

Skills/Qualifications: 

• 3+ years of demonstrated experience managing and creating email marketing campaigns
• Experience working in email marketing for retail, service or consumer products
• Strong analytical skills and data-driven decision maker
• Hands on experience with HTML and content management systems
• Must have extensive experience with Google Analytics and marketing tools
• Excellent written communication and copywriting skills
• Strong focus for using data to gather insights, experience analyzing and optimizing creative to increase email campaign performance, and the ability to meet aggressive performance goals
• Creative and capable of strategizing and implementing new campaign ideas
• Comfortable working in a fast-paced environment
• Able to work independently and make things happen and can operate cross-functionally in a team-oriented environment

We will invest roughly 3 months setting up the Email Marketing Specialist for success at BTG. He/she needs to develop a strong knowledge of sales, business and marketing processes, and develop relationships and strong instincts for the brand and business. Development plan will be individualized, but will include time in stores understanding the customer, how product is sold, and BTG’s competitive advantage.